Consistency in the Things That Matter

Sunday, January 22, 2012

Here comes another business post. This post comes from a question I get all the time at Scentsy events.
If you had to contribute your success as a Scentsy consultant to one thing, what would it be? 
That's easy. Consistency.

I love this quote because it is just plain and simple truth! There really is nothing glamorous about the "work" that goes into direct sales. It's a matter of doing the same small things over and over and over again month after month after month.

So what are those small things?

Well, you have to have a focus on sales and you have to have a focus on recruiting. You can't build a successful business if either of those things are missing.

That means you have to consistently be meeting new people, finding new markets, stepping outside of your comfort zone! Gasp! I know, I said it. But it's true. You will not make it in direct sales if you are not willing to step outside of what you consider to be normal to reach for something a little uncomfortable where someone might tell you "no."

But you can do it.

Every month, you have to have parties booked (either basket or home), fairs or shows booked, or you have to do some great marketing to your existing customers to get sales.

And then you have to find other people to do this with you. Every single month. Over and over and over again.

You can't let your focus become unclear. You have to continue to press on. No matter how many people tell you no. No matter how many people think you're crazy. You have to stay focused on what matters.

The things that matter in direct sales are recruiting and sales. You have to have them both. You have to do them both. And you have to do it over and over again. Consistently.

It's not a big thing, but it's the truth. I'm not great at sales or recruiting, but I am consistent. And consistency has worked for me...... 162 of a year of writing.....


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